How Headlines Can Increase Engagement on Your Website
Today’s Marketing Hack of the Day: How to format your web content to increase engagement and how to make your content more SEO friendly.
[This is a transcription from the Clickx Marketing Hack of the Day video series.]
Obviously, this is an SEO tactic if you’re not practicing SEO this is going to be a little different but if you’re using any sort of online marketing strategy and you want to get users to come to your website and convert then you want to be looking at your page. You also want to be looking at how it’s broken up and specifically how you’re using headlines.
Now, there’s one headline on the top of your page and that’s probably the topic that you’re going to cover that might be a blog post or the name of a product or service or whatever but throughout the body content you want to use what we call an SEO h2 tag. What’s an h2 tag? Essentially what it’s going to do is it’s going to tell search engines what topic is being covered in the page and also it’s going to help the reader understand “this is the topic that I’m going to read about”. So if you’re going to scroll down three quarters of the way down your page you’ll see your topic if you scroll down some more you’re still going to see the topic.
Now when I when I go to a particular website and it’s all content and it’s not broken up into H2’s and even h3’s I’m most likely going to ask myself “What is this blog talking about? It cannot be all about the headline.” So, when you’re doing this for your own website you really want to make sure that you’re holding in on the topic and specifically breaking them into as many sections as possible so that the reader or the visitor finds it easy to read and maybe even if they want to read a particular section they won’t find it difficult.
However, if you don’t break up your content it will make it harder for them to follow through and you want to make sure you focus on that as much as possible. One thing that often helps is getting repeat visitors. Often times people are sharing the content because they actually read a section that interests them the most but if you’re expecting somebody to read all 2,000 or 1,500 words you’re not going to get them to do that because today people are scanning through content.
There’s so much scarcity for time that you cannot be expecting them to read all 1,500-2,000 words of content. Therefore, you want to make sure it’s easier for them to get as much information out of your content as possible in a short amount of time.
You know I would even recommend you using bullet points to some extent. To reinforce my point, you’ll see that some of my blogposts are bullet points and a conclusion section but I definitely take the time to write those eight h2 tags so you can read along with what I’m trying to say.
So there you have it, that’s the Marketing Hack for the day. If you have any questions please feel free to leave it in the comments section and I will be more than glad to address them in future videos.