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The Power of Lead Tracking for Small Businesses

Attribution is the practice of attributing every sale or lead that your business gets to a particular advertising spend or channel. How do you know whether or not to spend money on a certain type of advertising, be it online, offline, print, email or social marketing, if you don’t know if these have been successful for your small business in the past? Below is an info graphic that explains the power of attribution.

Attribution in maketing is a methodology for giving appropriate credit to each ad' or other item that influence a sale, also known as a conversion
Courtesy of:

Eddie O’ Driscoll is the managing director of DPFOC UK and Ireland and writes regularly on all topics related to online marketing, You can also find Eddie on


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