How to Turn A Landing Page Into A Traffic Machine
[This is a transcription from the Clickx Marketing Hack of the Day video series.]
Today’s marketing hack I am going to teach you how you can dynamically change the copy over your landing page to improve conversion, let’s get started!
So you can have different variables on your landing page that will change without you having to create multiple landing pages. So this saves you a lot of time! Let’s just say, you have three types of audience that you are trying to get; let’s say, you got residential audience, you got industrial audience and you got commercial audience, but pretty much the same thing that you do is similar in this instance. But the thing that you want to change is, you want to mention industrial, you want to mention commercial and you want to mention residential.
If you can dynamically change the copy, you will speak to that person so much closer, so much deeper and that will enable them to want to convert because they feel like this is specifically the thing that they are looking for! Now, a lot of people do not really do this, because they do not know how to do this!
Now, I have seen it performing so much better on average 20% better than just putting it with a generic headline! And the reason being is that you are able to speak to them so much deeper, you can put things like disco, like I said it could be a city, it could be a name of a brand that you cover that they might be specifically looking for and those things tend to work especially, if it is higher up on the page, especially, if it is a headline. It works really well with those people that are looking for this kind of stuff.
Ultimately, you only got one landing page, so based on whatever your variable is, so you might have variable number one, you will have another variable…you have another variable and depending on which one you put in your URL, right! (I am going to draw that for you) you will actually create a different version of it! It will give you another version, right! It will give you three different versions of headline, maybe you might actually want to change the headline to the form, anything to be customizable! Right! You can actually add a little bit of content here that is going to be relevant to this person. And that my friend, will increase your conversion so much more!
So try, give it a shot, see how it works for you, if you need any tools I can recommend you unbounded does this really easily and have a big fan of it! So you can give it a shot and it costs you barely any money to do that or work with a developer and do this with your current landing pages whatever system that you built that in. See, if you can customize it using a variable for your ad copy. Again! I am all about making it very custom, very personal very one-to-one, right! So that you are not having to create so many versions of them and then have to do A/B testing that creates so much work. I rather dynamically change copy and get the data that I want, increase my conversions move on with my life!
That is what I am going for! So hopefully you got some insights as to, how you can do that to improve your conversions on your campaigns that you are running today!
Thank you for watching another edition of marketing hack of the day.