Outsmart your competitors online with Clickx

Start Now for Free
Growth Blog

Marketing Growth Hacks

Why Your Website Form is Not Converting

An effective website is a powerful lead generation tool for any business. If your website is not landing you leads, there’s something wrong.  A website form should be an integral part of your web strategy. If your form is not converting, make sure you are not making these mistakes.

Your Form is Buried

Visitors can’t take action if they can’t find your form. Generally, forms should be above the fold and readily visible. Don’t expect visitors to scroll down to find your form.

Your Form is Badly Placed

Call it a habit, but forms on the right convert more than forms on the left. For better conversion rates, place your form on the right side of your website.

Your Form Lacks a Call-to-Action

If you are not encouraging your visitors to submit a form, whether by offering a free download, coupon or quote, a strong and clear call-to-action is necessary to get your visitors to submit a form.

Your Form is Intimidating

Visitors unfamiliar with your website tend to be suspicious. Don’t add to their suspicions by asking too much personal information as part of your form. Typically, a name and email address should be sufficient but may vary depending on your business and your particular offer.

Form is Badly Designed

A web form that is badly designed can easily deter visitors from clicking on the submit button. Make sure your form is well designed and convenient including pre-populated fields, drop-down menus and easy-to-see submit buttons.

Lead-capturing forms are an important way to attract qualified prospects for your business. Since your website is available 24/7, it means that you can receive leads even while you sleep – that’s if your web form is well-designed. If your current web form is not producing leads, maybe it’s time to rethink your form.

For help on creating web forms that convert, contact one of our specialists at ClickxPosure at 888-909-RANK.

solomon

Join 10,000+ subscribers and receive a new article each week!

Receive actionable marketing strategies to grow your business. No spam, ever.




Comments


Check out how we're helping customers succeed!

We have been working with Clickx for many years now, and I can honestly say the output and quality of work has been top notch. They have helped us enormously with our overall online presence, and provided some innovative solutions regarding our SEO, lead generation, and nurture programs. They introduced us to HubSpot and Salesforce.com. They are an extension of our Marketing Department.

Start your
free trial today!

Try Clickx Marketing Platform Free for 15 days

Test Your Website

Enter your corporate domain name for a free audit of your online presence ($499 Value).