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Marketing Growth Hacks

Is blog commenting still effective for SEO?

Blog commenting for SEO purposes is seen as a spammy practice, mainly because a lot of the ones leaving comments are indeed spammers just peddling links.

On the other hand, posting high-quality comments on other blogs can be a great strategy to help build your reputation and encourage people to visit your site.

Common Types of Comments

Most blog comments belong to spammers, unfortunately. WordPress’s Akismet spam blocker sees over 7.5 million spam comments per hour. This really gives blog comments a bad reputation.

The second most common are basic comments, simply thanking the blogger or complimenting the post.

Neither of these will help you.

The best way to get the results you want is to take the time to read each post you comment on, and take the time to craft a good response.

Commenting Doesn’t Directly Help with Rankings

One thing you need to keep in mind is that leaving even a great comment won’t help you rank higher directly.

It’s worth noting that every link to your website in blog comments automatically includes a “nofollow”, which means that it won’t affect rankings.

Instead, focus on writing a good comment that shows that you actually care about the content the blogger wrote. This can encourage the author and others who read your comment to visit your website through your link.

Indirectly, this can help you rank better.

Carefully Select the Blogs You Want to Leave Comments On

Don’t simply comment on any blog you come across. Some bigger blogs with a large audience can help drive traffic if you leave a comment, but you’re less likely to see a good amount of conversions.

Choose blogs that are very specific to your niche, where people reading the comments are more likely to be your target audience.

Also, avoid commenting on competitor blogs for ethical reasons.

Comment On Your Own Guest Posts

One of the best ways to increase conversions is to write good comments linking back to you on guest posts you write.

This is because those people who read to the end of your post have already established you as an authority, and are likely to see you as a reputable source.

So, if you want to get the highest amount of conversions from blog comments, it’s ideal to interact with people commenting on your guest posts.

That said, commenting on specific niche posts can also help complement these efforts.

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