Today’s online marketing continues to evolve at an almost dizzying rate, which can make it difficult to keep track of all of the trends in the industry. Even if keeping marketing campaigns up-to-date can present a challenge, you need to remember that effective marketing is critical to your business’s success.
More and more businesses are seeing the benefits of search engine optimization and making it their top priority, and local SEO is likely to continue to trend. Statistics show that 66% are making the improvement of their SEO strategies and organic presence their main priority in the next year. Other developments that will affect SEO in 2023 include Google’s rich snippets that use structured data, and the continued evolution and importance of local SEO for businesses with physical locations.
To get a fuller picture and understanding of what online marketing will look like in 2023, take a look at our infographic.