eCommerce Marketing

Grow a Sustainable eCommerce Presence

Increase awareness and build customer loyalty with the right ecommerce marketing strategy

Phase 1

Define S.M.A.R.T. Goals eCommerce is highly goal-based, but it’s important to set your targets for the right objectives for your business’s needs. Online retail is taking off, making it more important than ever to set specific, measurable, achievable, realistic, time-bound goals–also known as S.M.A.R.T. With vague objectives, it’s difficult to determine how much your online store is growing, or how many new customers you’re bringing in each month. Clickx can help you determine relevant, number-based goals from your current performance levels. The more specific the goal, the clearer your strategy will be.

Phase 2

Competitive Strategy. The ecommerce market has become dramatically competitive in a relatively short space of time, and unlike traditional brick-and-mortar businesses, companies are no longer bound by a geographic area. This makes a competitive strategy all the more important. After determining S.M.A.R.T. goals, Clickx will help you align your marketing strategy to your goals. Ecommerce marketing needs to fit your specific business and industry, and we can help come up with a unique solution tailored to your needs.

Phase 3

Determine Marketing Mix. Here at Clickx, we know every online store is different, which means you need a unique marketing mix that will help drive traffic and sales on your website. Customer profiles are more distinct in eCommerce than many other industries, making it necessary for your marketing efforts to be as specific as possible. Plus, ecommerce is unlike any other industry. Your website needs to be optimized for user experience to drive conversion rates or it could send potential customers straight to a competitor. Between website features and other online marketing channels, Clickx will work to bring new customers to your online store.

Phase 4

Content Marketing. The Internet has fundamentally changed how people shop. Your customers have access to product reviews and informative content at their fingertips, making it important to help guide the decision-making process. Content marketing is the perfect way to appeal to potential customers who want more information before making a purchase. No matter the industry you serve, content delivers value to readers and helps lead them toward the right choice for their needs. Developing a strong content marketing strategy means a variety of things, including longform and keyword-rich copy. Concrete data often helps customers make a decision, and updating your website regularly can increase engagement, especially for returning customers. Blogging and other resources give your brand something unique to offer customers and display your expertise in your space.

Phase 5

Measure & Optimize. All of these steps form a framework for reporting. It’s nearly impossible to know how far you’ve come without identifying your starting point. Clickx offers sophisticated tools to help you measure and optimize and refine your marketing efforts over time. With search engine optimization, content marketing, paid search, and other tactics, your team of account managers will provide you with monthly reports that show your progress toward your goals. Reviewing analytics grants you important insight into your website’s performance, making it easier to improve in the future.

Check out how we're helping customers succeed!

Our inbound marketing efforts, traffic, and leads have been on a steep incline since we started working with the Clickx team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.