Marketing Answer

Marketing Growth Hacks

Does online video marketing work?

Not only does online video marketing work, but it’s also continuing to expand and evolve as a form of marketing that all companies rely on for success.

It’s estimated that in 2017, 69% of all consumer traffic on the internet will come from videos, according to Cisco. While text content is still valid, more and more people are turning to video streaming websites and embedded videos to get the information they want.

The Value of Video Marketing

Successful video marketing campaigns are also much more likely to benefit from high numbers of shares, going viral when text content typically doesn’t. Videos have a better chance at engaging people with entertaining or helpful bite-sized content, making them more shareable than other types of content that require more investment. As a result, video marketing can encourage more users to visit and stay on your website, making them more likely to consider your products or services.

Well-optimized videos have an even better chance of ranking high in Google to supplement your website’s rankings for keywords, enhancing your SEO campaign.

Maximize Outreach

YouTube is the champion of video, receiving over 1 billion visitors every month, which is more than any other channel aside from Facebook. If you have a top-quality video or channel, you have the chance to tap into a much larger audience than when you simply attempt to optimize your website.

Video marketing is and will continue to be vital for small businesses that want to attract a large target audience. As more businesses continue to utilize video marketing to engage potential customers, you should do what you can to take advantage of this outlet to supplement your on-site optimization efforts.

Free Tools to Accelerate Conversions

Join 10,000+ subscribers and receive a new article each week!

Receive actionable marketing strategies to grow your business.


Check out how we're helping customers succeed!

We decided to partner with Clickx after careful consideration. They understood our vision and our business goals. Clickx helped us reach our target audience of architects and construction companies through a strong web strategy. They’ve helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Adwords and other online marketing campaigns.