Growth Blog

Marketing Growth Hacks

Using Google Authorship to improve your SEO

32351938_1Have you Googled something and noticed that some of the search results that come up have pictures next to them? More results show images now and that is because more people are catching on to the SEO advantages of using Google Authorship. Search results with pictures stick out more and are more likely to receive clicks.

What Google Authorship does is make the author of a blog post or web article very clear by connecting the written works of the writer with that person’s Google+ profile. This can help searchers identify original writing and weed out spam pages and spin articles. It also gives searchers the ability to look at all published articles by a particular author. Using Google Authorship is beneficial to both the author and the publishing website (if they are not one and the same) because it leads to increased clicks.

Although Google does not reveal the details of their algorithm, they have made comments indicating that Authorship is one of the “social signals” that can affect where your article ranks in the search engine. If your Google+ profile receives a lot of traffic and your articles are linked to the profile, that will factor into where the article ranks in the search engine.

By now you are probably thinking, “I need Google Authorship for my articles!” You are correct! Here is how to go about setting that up:

1. Set up a Google+ personal profile.
2. Add a clear headshot as your Google+ profile photo.
3. Make sure your name appears in each article and that it matches your name on your Google+ profile.
4. Connect your Google+ profile to your content either by verifying your email address at the domain hosting the content or linking your content to Google+ with a piece of code.

Google added author clicks and impressions to Webmaster Tools so you can check to see how well an article you’ve claimed authorship of is faring in the search rankings. Using this, you can compare the traffic from articles that have Google Authorship with those that don’t to see how much of a difference there is.

While you’re setting up things on Google+, do not forget to “Circle” ClickxPosure. Also, if you would like professional assistance with setting up or maintaining a Google+ page, or improving your site’s search engine optimization, do not hesitate to contact us at (888) 909-7265 or through our contact form.


Join 10,000+ subscribers and receive a new article each week!

Receive actionable marketing strategies to grow your business. No spam, ever.

Check out how we're helping customers succeed!

Team at Clickx is highly organized, efficient, and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.

Clickx has been instrumental in growing our market share. With their help, we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.

Start your
free trial today!

Try Clickx Marketing Platform Free for 15 days

Test Your Website

Enter your corporate domain name for a free audit of your online presence ($499 Value).