White-label Facebook advertising, also known as “agency outsourcing” or “private labeling”, refers to the practice where companies like Clickx, provide Facebook advertising services to other agencies and businesses, under the other agency’s brand name. This allows those agencies to offer Facebook advertising services to their own clients, without the need to invest in their own advertising platform or hiring their own Facebook advertising experts. Clickx, as a white-label partner, manages and runs the Facebook campaigns on behalf of the other agency, and reports results to them, as if the campaigns were run by the agency themselves. This allows the agency to expand their service offering to clients, while Clickx manages the technical aspects of the campaign.