What are the best free online marketing tools for small business?

There is a wide variety of tools that marketers can use to make their online marketing campaigns successful. Here are some of the many free options available to online marketers today.

1. Google Keyword Planner

This is a must for anyone who wants to find the best keyword options to rank on Google. The Google Keyword Planner gives marketers the ability to enter as many keywords as they want, providing keyword volume, competition level, cost-per-click, and other stats. The only downside to the Keyword Planner is the fact that Google now only displays a range for keyword volume, rather than specifics. For instance, a keyword that used to have a specific volume of 160 per month now simply displays “100-1k,” which can fall anywhere on that scale. Still, this tool can give you a good idea of which keywords to target.

2. Screaming Frog

If you want to figure out which areas of your website need improvements regarding meta data, or to see which pages are broken vs. functioning, Screaming Frog is a great asset to have. This software can perform full site pulls quickly, allowing you to crawl up to 500 pages for free. Considering most small businesses have far fewer pages than that limit, they can get the most from the free version of this software. You can use it to find broken links, audit redirects, find pages missing meta data, and locate duplicate content.

3. Answer the Public

This is one popular free tool that a growing number of marketers are relying on for SEO. It’s great for coming up with various blog topics and questions for content. This resource pulls from phrases that people actually use when searching, which can help you draw more high-quality traffic.

4. Keyword.io

The Keyword.io keyword tool is crucial for efficient keyword research in addition to the aforementioned Keyword Planner. Using this tool, you can amass a large number of keyword ideas from multiple sites such as Google, Wikipedia, and Fiverr. Based on the types of keywords and the websites from which they’re pulled, you can determine which topics are ideal for you. However, the free version won’t allow you to view competitiveness or search volume, but you can still use it to see some popular terms.

These are simply some of the many tools that online marketers can use to enhance their campaigns. You can learn more about these and other free tools at the Clickx blog.


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