What is the difference between on-page and off-page optimization?
When promoting a website using SEO strategies, you need to pay attention to both on-page and off-page optimization. Understanding the differences between these two and what they entail can significantly boost your marketing efforts.
On-page SEO is the optimization of your business's own website or blog. This includes the direct optimization of your content using certain keywords and phrases on various parts of your website. You need to properly optimize your pages' headings, meta titles, meta descriptions, domain names, and images. At the same time, you want to make sure you don't over-optimize by stuffing keywords into content, as this can hurt your website.
Choose the most popular phrases and keywords as well to help enable others to find your website. Using tools such as Google's Keyword Planner, you can determine which keywords are ideal for your webpages.
Off-page optimization entails the use of keywords off of your website to help others find your site. These locations can include social media accounts on Facebook, Twitter, LinkedIn and Google+, along with other purchased domains that may include specific industry blogs linking back to your website. Some websites may also offer guest posting opportunities, where you can post a blog or article that provides informational content for readers, with a backlink to your website. Not only can the latter help you get more exposure to regular readers of the publication, but you can also expand your reach with more optimized third-party content that ranks.
With a combination of on-page and off-page optimization can ultimately help your website take full advantage of SEO. You'll be able to benefit from higher overall rankings and more exposure, covering many areas that other competitors may overlook.