What is an easy way to improve my quality score?
As you may know, Google assigns a specific Quality Score to each keyword in your campaign, which can affect your campaign’s overall performance and give you an advantage if you know how to raise it.
The purpose of the score is to reward advertisers who are enabling the best experience for searchers from keyword searches to landing pages. The better the experience, the higher the score.
There are a few ways you can improve your Quality Score, including:
1. Turn a Larger Campaign into Smaller Targeted Ad Groups
The more targeted ad groups you have, the more effectively you can increase the relevancy between queries and ads. The easiest way to do this is to set up campaigns with a wide range of specific ad groups that are related to the keyword they contain. Unfortunately, lumping keywords into one or two ad groups can decrease relevancy and result in a worse searcher experience. You want to keep keywords spread out for maximum relevancy and more high-quality ads.
Try to keep no more than one to three keywords in each ad group within a campaign, and you’ll begin to see how this affects perceived relevancy.
2. Optimize Ad Copy with Keywords
All of your ad copy should contain one or more relevant keywords, increasing the overall relevancy of each keyword to your ads. Subsequently, you’ll be able to increase your Quality Score and CTR.
3. Target Specific Landing Pages
Landing pages should utilize a design that includes keyword-targeting content for each ad group. Not only will more relevant landing pages help increase your Quality Score, but they’ll also help you attract more high-quality traffic from people who see your ads when they pertain to them. Ultimately, doing this will help you get visitors who are more likely to find your content engaging and become customers.
4. Keep Page Loading Times Low
The longer a page takes to load, the lower the Quality Score and the less likely it will be that visitors wait for the page to load and read your content. Modify what you need to to reduce page load time, which may include correcting meta refreshes, slow redirects, multiple redirects, interstitial pages, slow servers, and large pages.
With these tips in mind, you’ll be able to maintain a Quality Score that helps ensure that your ads and landing pages remain relevant enough, and that your website is optimized for the best user experience.