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How can social media help you market a specific product or service?

Promoting your business's products and services can take a lot of effort, but taking advantage of outlets such as social media can significantly help. Here are some ways to mix both social media marketing with e-commerce to increase sales.

Combining Social Media with E-Commerce

Back in 2012 when major companies such as GameStop and Gap first attempted to sell via Facebook and other social media outlets, people weren't prepared to make purchases through these platforms. However, they've made a comeback as ideal locations for selling items, combining elements of social media, e-commerce, and websites to create an effective storefront.

There are several ways to take advantage of social media to promote and sell your products.

Include Product Photos with Product Pages

Instagram is one of the best platforms for promoting products, with many users likely to comment on photos of images asking where to make a purchase. You can make the shopping experience more convenient for shoppers by including direct links to product pages on photos.

Generate a Familiar Online Environment

Using social commerce sites such as Wanelo, businesses have created social shopping sites that serve as online window displays for products. You can also modify your Pinterest to look unique and appealing. Visitors can then find the items they want, tag them, and categorize them into neat collections. Wanelo offers plenty of themes to help make your brand stand out with individual galleries. You can also use them to create a set of products that link to your e-commerce shop. You can even incorporate video from YouTube and Vimeo.

Learn from Your Customers

Another key to effectively promoting and selling products via social media is to take customer input into account. Encourage customers to give their opinion about your products or services, which they can post on your profiles or posts. Through these interactions, you can learn what works and what doesn't. As a result, you can more efficiently modify products and services to meet customer needs.

These are simply some of the many ways you can use social media to increase sales and help your brand stand out.