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Marketing Growth Hacks

What is Google Shopping and how do I list my products there?

Google Shopping is a great alternative marketplace to use to advertise products on your eCommerce website. All you need to do is pay an upfront fee to Google, and you’ll be able to showcase your products on their marketplace. You can also direct shoppers to 3rd party listings such as Amazon.

You can take full advantage of this marketing outlet if you bid highly enough, maintain a good standing with Google, and use listings that are relevant to common search terms for products. Google will reward your efforts by featuring your products prominently in their Google Shopping section and in general search results.

What You Need

If you want to get on the Google Shopping network, you need Google Merchant Center, Google AdWords, and Google Analytics accounts with eCommerce tracking enabled.

Once you have these set up, you can take advantage of what could be one of the most valuable channels for eCommerce. While Amazon has continued to expand upon its massive inventory and provide customers with an effective on-site search engine, Google has built upon its own shopping platform. Using Google, you’ll be able to access an audience looking for both products and relevant terms that can lead to your products.

Build a Strong eCommerce Presence

Through the use of effective strategies such as bid strategies, campaign optimization, and budget management, you can make use of Google Shopping to significantly boost sales. There are many ins and outs of getting products to show up on the Google Shopping marketplace, but an experienced marketing company such as Clickx can help you determine the best way to get on the network.

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