Why should I continue SEO once I've gotten good rankings?
One of the common misconceptions of search engine optimization is the belief that most SEO tasks are a one-time effort, providing permanent value for a business. However, the fact is that to maintain your website's rankings and stay ahead of competitors both old and new, you need to curate your content and continue optimizing.
Maintaining Rankings After Initial SEO
While you may experience good rankings for certain keyword terms following your original SEO efforts, you need to properly maintain them if you want to continue ranking high in search results. Competitors can come along with better content and improved optimization, quickly outranking you in the process. The last thing you want to do is fall of page one and wind up lost and forgotten because of a negligent SEO campaign.
To get the best results from your campaign, you need to work at maintaining these results. Otherwise, you may even find those initial efforts to be ultimately worthless in the end.
One of the best ways to keep your SEO afloat is to maintain a blog with consistent updates. Make sure you post frequently about relevant topics with appropriate target keywords, backlinks, and other optimization techniques. You can ultimately boost your rankings and keep your business at the top for many terms with a regularly updated blog.
Modify and Expand Web Content Accordingly
Once you've written your webpages and you're ranking well, you may believe that the job is done. The fact is that if you want those pages to continue to help in the future, make sure you modify and update them occasionally. Service pages and other main website pages can prove invaluable to your SEO efforts if you expand on them from time to time and re-optimize with a wider range of relevant long-tail keywords. This will potentially help you avoid falling behind.
Work with an SEO Company
A professional SEO company can help you monitor your SEO performance and come up with different ways to further optimize your content. This allows you to spend more time focusing on your business while you benefit from a company that's constantly checking your SEO.
With these aspects in mind, you can more effectively maintain your company's SEO campaigns and remain a leading authority in your industry.