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Marketing Growth Hacks

What’s an ideal speed for a website to load?

One often overlooked problem that can arise with a website is a slow page load speed. The longer it takes for your webpages to load, the more likely it is that visitors will leave your site altogether before it has the chance to finish. In an online age that demands instant gratification, people are more impatient when a website takes more than a few seconds to load, particularly when internet speeds are at their fastest.

Keep Your Load Speed Below Two Seconds

According to HubSpot, the ideal page load speed is less than 1.5 seconds. If a website takes any longer to load, visitors will often become impatient enough to leave the website and look elsewhere for the same information.

How to Optimize Page Load Speed

There are several factors that can contribute to a longer page load time: image size, broken links, amount of content, and broken code. To avoid issues with these, you should make sure that images are resized as needed to decrease load time, fix or remove any broken links, avoid including too many images, .gifs, or embedded videos, and fix broken inline HTML code.

By properly optimizing your page to avoid long loading times and increase page load speed, you can help make sure that when visitors come to your website, they stay.

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