How To Build A Better B2B SEO Strategy
SEO, search engine optimization, plays a crucial role in your overall B2B success. Building a better strategy can give you the competitive advantage, increase your lead generation and improve your search engine page rankings. There are a number of ways to do this.
Choose Effective Keywords
Keywords can make or break your B2B SEO strategy. Keywords are words that define your business, products and/or services. These terms are what Internet users type into the search box when looking for information. Take the time to think about what words apply to what you have to offer. Use a keyword utilization tool to find out the popularity of the word. If too popular, you may get lost among your competition.
A great way to find what keywords work best for your business is by asking your friends, work associates and others you come in contact with. Describe your business and find out which words they believe best defines your business. Impartial feedback can be a great way to narrow down the keyword field.
Develop A Keyword Placement Plan
Keyword placement plans will assure you are optimizing SEO to its fullest extent. Once you know your keywords, and keyword phrases, place them strategically throughout your website. This includes designing your website with SEO optimization in mind. Be sure your keywords are found in all of your web content.
Web content can include articles, blog posts, multistreaming video and comment responses. Do not saturate your website with keywords, though. This can be viewed negatively by both readers and computer bots. If you do not feel comfortable with keyword placement, contact any number of professional SEO development firms for proper assistance.
Start Developing Relationships
All SEO strategies rely on relationship building, maintaining and development. In fact, relationships are a key component for enhancing your online exposure and reputation with the search engine bots. Include link building as part of your B2B SEO strategy.
Search engines love seeing links to and from other relevant sites on your website.
As part of your link building B2B SEO strategy, be sure to regularly check that all links are working properly. Inoperable links are viewed negatively by the search engine bots and visitors alike.
If the links are not working properly, either update them or delete them from your website. Failure to do this can result in you being blacklisted by the search engines. Or, your website could be ranked so low it gets lost in the page listings.
Place a comment section on your B2B website as part of your SEO strategy. Giving your visitors a chance to communicate will improve your lead conversion rate, trust, confidence and loyalty levels. Be sure to answer any inquiries as soon as possible to improve communications.
B2B SEO Strategy Summary
Building a better strategy takes time, effort and consistency. Continually updating your strategy will keep your site near the top of the search engine page rankings.
Solomon Thimothy is the Co-founder of Clickx, a Chicago-based white label digital marketing platform. He has been in the agency space for over a decade and has helped 100s of entrepreneurs build 7 and 8 figure agencies. He helps agency owners on a 1:1 basis to scale sales and fulfillment. Follow him on twitter @sthimothy