Rookie Blogging Mistakes To Avoid
[This is a transcription from the Clickx Marketing Hack of the Day video series.]
Blogging Mistake #1: Creating Multi-Part Blog Series
Hey everybody, I’m Solomon with Clickx. For today’s Marketing Hack of the Day, I want to talk about blogging mistakes that you need to avoid to get your SEO and your traffic generation after a great start. Let’s get started!
It’s my passion to help as many companies as I possibly can and to get better ROI from their marketing that they’re already doing! So if I can help you do that and help you fail less by avoiding these mistakes, you’re already on your way to success.
You might have seen this for your own blog or you’ve seen other people do it. This mistake is actually having a two-part or three-part blog series. You could write the first part of your blog and say, “This is part one..” and that you’re going to post the next one in a week. Because you haven’t really crafted it yet, you’re better off having a very long form post. Especially in the last several years, this has become really popular and more effective than to have 300-word posts from Part 1, Part 2, Part 3… and so on. You know, I’ve made this mistake myself, but I don’t do that anymore. I rather take an extra week and come up with one badass blog post that you don’t need to have a part two for!
Blogging Mistake #2: Publishing Duplicated Content
Alright, the next mistake is having a lot of duplicated content. You are duplicating blog posts that sounds almost like somebody else’s blog post. You know you need to blog every day, you know you thought that blogging every day was going to be the solution to your entire traffic problem or your boss told you to write three times a week and you can’t come up with content! So you just start getting content from anywhere and everywhere, which I think is just like rewriting a blog post! It’s almost borderline plagiarism! I don’t think that’s a good strategy for blogging and if you’re going to have a blog, you need to really know what you’re going to solve. This is my challenge, this is what I help companies fix, this is what I do and I’m going to talk about this and that’s our theme. This is our style of writing, this is our audience, and once you have all that put together your persona, your ideal client profile; you don’t really have a problem anymore about not having any blog post! You can work on your strategy, maybe use a whiteboard and start to put all the different things that you want to be known for and really, honestly just start making little doodles. I want to blog about this topic or that topic. Find out what your persona really need.
Blogging Mistake #3: Not Interlinking Blog Topics Together
Moving on to number three! Number three is really important, if you create content those are in some sort of series or you’re talking to people from this pain to that pain or whatever it is, you want to link them together, because it actually helps them connect the dot on the things that you’re talking about. And linking to other blog posts increases the value of those blog posts for your own website! Interlinking is the cheapest link building you can build. You already have the pages, you just have to link to them. If you do that, it actually increases the engagement. People won’t abandon that one blog post and it actually looks good for Google that they’re going from one page the other. It lowers your bounce rate.
Interlinking, interlinking, interlinking! It’s really important, if you’ve worked really hard on all these other blog post why don’t you link to them. And if you can’t think that hard that which blog post is going to go well with this topic, then you need to have a strategy! A better strategy of blogging period and know that I’m going to start linking these up together before you write them out.
Blogging Mistake #4: Not Using Data To Validate Blog Content
So, number four is not using data as evidence for your blog content. You know you got to use some data to back up the claims that you’re making on your blog post. Right! People like data, because they want to know black from white, they want to know research. It gets a lot of shares from my experience and I’m sure other pieces too. If you can do firsthand research, oh my Gosh! You’re going to be a thought leader in no time. You won’t need to watch this video, because you already know how to do blogging. But if you can come up with firsthand research, then you need to find out where can you get some research data to back up the claims.
Why should they listen to you? Think about it! “What’s in it for me?” That’s what they’re thinking. Your audience is thinking, “How this is going to solve my problem?”
Blogging Mistake #5: Forgetting To Add CTAs To Blog Posts
Number five! It is not having any call to actions on your blog. Call to actions should be everywhere on your website including your blogs. Why do I say that it’s because if you don’t really have a call to action, you’re not going to get them to convert, because they never saw the button in the first place! If they don’t convert and you keep writing more blog posts thinking that blogs are going to increase your traffic like this, it’s just going to go thousands of views for that blog post and you have no call to actions!
Avoid These Blogging Mistakes To Increase Conversions & Customers
What’s the point for traffic, if you’re not going to get any conversions! So, not really having conversions is not going to help you. Right! It’s not going to help you monetize the website and generate more leads and more traffic and more sales! So, you really want to think about generating more revenue and that means that you need to convert some of these people to your subscriber list. That’s your first and foremost thing. If you can get them to subscribe then they’re more likely to get your content over time! You’re nurturing them throughout the long-term journey and then invite them to something that they want to do, maybe it’s a research project or you want to send them an e-book or whatever it is that you want to do to those subscribers that’s your job, but not having that sort of call to action in the first place; it’s not good! You should really work on the call to action before you even write the blog post! If your job is to use blog as a means to convert people not just generate a bunch of traffic. So I hope you got some insights into what you can do to avoid these few mistakes I talked about. There’s probably a lot more out there, but I see this all the time and I want to help people, the masses, fix up their blog post, so they can generate more traffic and more customers.
As always if you have any questions, don’t hesitate to reach out!
Thank you for watching another edition of Marketing Hack of the Aay.
Solomon Thimothy is the Co-founder of Clickx, a Chicago-based white label digital marketing platform. He has been in the agency space for over a decade and has helped 100s of entrepreneurs build 7 and 8 figure agencies. He helps agency owners on a 1:1 basis to scale sales and fulfillment. Follow him on twitter @sthimothy