Three Skills for SEO Success
You need a different set of skills to make a success of every niche and job. The job of SEO (Search Engine Optimization) requires its own set of skills too. Engaging SEO strategies are easy enough, but to be successful with it, you need to know quite a lot to ensure your success. Out of all the skills you need, the following is probably the most important ones that will help you to be a winner in the world of SEO:
1. Strong Writing Skills
If you do not have the ability to write quality, compelling, clear, communicative, concise content, then no amount of traffic or SEO efforts will help you to reach your business goals. The saying, “Content is king” remains all so true and if you know you are not up for the job of writing, then you should hire somebody to do it for you, or you should drop out of SEO work all together. Any SEO professional will tell you the same. Without quality content that will attract and keep your readers coming back for more, you are doomed.
The entire world of SEO revolves primarily around the words you use to engage your main audience. You cannot rely on only keywords nowadays, but instead you have to provide readers the entire package deal. When you manage to use the words correctly on your site, you will experience attention from all over and your audience will grow daily.
2. Social Media Confidence
Social media is here to stay and you should possess the necessary confidence and knowledge to utilize various platforms such as Facebook, Twitter, YouTube, Google+, Pinterest and blogs. The words that you write have to find its way to the audiences that are available on these social networks. If you do not have the required knowledge, all that is going to happen is that the content you worked so hard on will sit on your site and hope somebody comes along to read it at some stage.
3. Analytical Abilities
It is essential that you are able to analyze all your SEO efforts and strategies, so that you can find out if people like your content or not. This part of SEO is the invisible, quieter aspect that is performed “behind-the-scenes,” but it is vital in knowing how well or bad you are doing with SEO. You need to analyze the performance of your SEO in each social platform, so that you are able to make changes where needed to improve your performances.
This is where your web pages are able to tell you plenty concerning the visitors to your website, as well as what type of actions they perform when they visit each time. Make the effort to learn more about the various analytical tools that are on offer from each website and platform that you are working with. You need to know what changes are needed to improve the performances in each platform and social channel as well. Changes such as replacing a video that is not attracting anybody, perking up a blog by adding a new theme or by improving the overall readability of your site are all necessary at times to initiate improvement.
SEO success is not always that difficult to achieve as many would like you to believe, but then you have to learn the skills needed and implement them correctly. You can easily keep up with the ever-changing world of SEO from the comfort of your home and when you do, you will taste success.
Solomon Thimothy is the Co-founder of Clickx, a Chicago-based white label digital marketing platform. He has been in the agency space for over a decade and has helped 100s of entrepreneurs build 7 and 8 figure agencies. He helps agency owners on a 1:1 basis to scale sales and fulfillment. Follow him on twitter @sthimothy