6 Elements of a Great PPC Ad
The internet is a shopper’s best friend. From doing initial research, reading product reviews or finding the best price, today’s shoppers depend on the internet for their shopping needs.
As a business owner, the only way to cash in on the growing online market is to have prime visibility. Pay-per-click, or PPC ads, are an advertiser’s best friend when it comes to increased and targeted advertising. A PPC ad, however, needs to be backed by a powerful campaign in order to be successful. Here are 6 elements that every great PPC ad needs.
Attention-Grabbing Ad Copy
Like any ad, a PPC ad requires compelling ad copy in order to attract web surfers to click on your ad. When deciding on your ad copy, do some research and learn what your competitors are offering. By differentiating yourself from the rest, you have a higher chance of getting more clicks.
In addition to ad copy, ad creative, or the overall composition of your ad makes a difference. Ads that initiate every word with capital letters have been proven to get more clicks than those with ad copy written in lowercase.
Depending on your particular business or offer, it’s important to include copy that speaks directly to your target audience. Including such things as gender can make a difference when it comes to conversion rates.
There’s nothing more important than a great offer. A great offer will make you standout from the rest of your competitors. Discounts, free shipping, special pricing and offers are the best ways to get more clicks.
A clear call-to-action is paramount to getting clicks. Calls-to-action such as buy now, shop now and download now are direct and concise calls-to-action that tell shoppers what they need to do to take advantage of your great offer.
Sense of Urgency
Add a sense of urgency to your ad copy to encourage shoppers to take immediate action. Limited time offers are usually a good way to get online shoppers to visit your site immediately.
PPC ad campaigns are an effective way to increase traffic to your website in a short period of time. Strategic ad copy can mean the difference between a low click-through-rate (CTR) and a high click-through-rate. By combining great ad copy, an irresistible offer, a clear call-to-action and proven ad creative, your PPC ad will be on its way to success.
For measurable results you can see, contact ClickxPosure’s talented and highly qualified consultants at 1-888-909-RANK to schedule a free PPC consultation.
Solomon Thimothy is the Co-founder of Clickx, a Chicago-based white label digital marketing platform. He has been in the agency space for over a decade and has helped 100s of entrepreneurs build 7 and 8 figure agencies. He helps agency owners on a 1:1 basis to scale sales and fulfillment. Follow him on twitter @sthimothy