Does embedding a video on your website help or hurt SEO?

There’s no denying that YouTube is an invaluable asset for SEO, as many people prefer to browse YouTube for appealing marketing videos rather than read 1,000 words of content about the same product or service. However, embedding a video on your webpage doesn’t directly improve SEO. Search engine algorithms will acknowledge embedded videos when crawling pages, but this element alone has no affect on Google’s rankings.

Embedded Videos Can Engage Readers

On the other hand, embedded videos can indirectly affect SEO by encouraging visitors to the corresponding page to stay on the page longer. An engaging video means more people are likely to linger, which can indicate to Google that your page has some value.

As I mentioned, people much prefer videos to long-form text, so including a helpful video on pages with SEO-optimized content can indirectly help it.

In some cases, a thumbnail for the video may also appear in the search results, and this could encourage some users to visit your page.

Embedded Videos Are Potentially Valuable

In the end, embedding a video on your webpage won’t actually improve your search engine rankings as an SEO element, but it can make readers more inclined to see you as an authoritative and engaging source. Videos will always be an effective marketing tool, and embedding them on your webpages can only help you in the long run.

Ben Graves

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2 responses to “Does embedding a video on your website help or hurt SEO?”

  1. Paul Gimmicks says:

    Hello, thanks for the valuable article. My site is . I have embed YouTıbe videos not only on the sub pages but also on the main page. Adding it on the main page is a plus or minus? Please kindly send your response to my email also: Thanks a lot in advance. Paul

  2. vicky kumar says:

    I need help

    We have a website and when we submit an On-Page Blog, we put an iframe for the youtube video of our brand. I want to know that putting a youtube video(iframe) can it lower our blog ranking in google search engine? On checking ranking with same keyword youtube video is on high rank and our blog rank on lower. Please help me to clear this question.
    For better understanding, I am giving the link.
    Post Link

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