How do you distribute B2B content for a new company blog?
There are two main approaches to marketing B2B content for a new blog.
Personalized One-on-One Emails
To be successful at this, you need to research who you want to share your content with, locate contact info, establish success-measuring metrics, set up a tracking system, and develop a realistic action plan that may engage each individual beforehand. You can also get people to comment on a draft to see how it reads.
Once the content is ready for promotion, you can write each person in your contact list a personalized email about why you would like to share it. Also send them a CTA.
This can take a lot more effort than simply writing content and posting it on social media, but it will be worth it.
Paid Social Media Promotion
Another great way to share your content is through paid promotion on social media. Many companies only use this method when conducting business using social media.
Using these two core strategies, you can effectively distribute B2B content for your blog, engaging readers and attracting new prospects.