Remarketing – The Intelligent Way to Market
If you track your web traffic, you know that getting people to visit your website is only the first step in converting them into customers. According to CNET News, 95% of visitors never return to a site. These statistics can be very disheartening, considering the amount of time and money you spent creating your website. Not to mention the time you spend on marketing and maintenance.
What if there was a way for you to bring back first-time visitors to your website? What if you could re-engage with them after they leave your website? Remarketing by Google AdWords’ lets you do just that. This is one of the most cost-effective and strategic ways to re-engage with lost prospects.
By allowing you to “tag” your visitors, remarketing gives you the opportunity to re-engage with them on Google’s expansive content network, which reaches over 75% of internet users. How do tags work? Specially coded tags follow your visitors and trigger the display of your banner and text ads on participating Google network sites, giving you another opportunity to remarket your products and services to highly interested prospects.
What makes remarketing unique is that it allows you to keep marketing to prospects that have already shown interest in your products or services. By adding a compelling offer via text or image ads, you can win them over and bring them back to your website to complete a transaction or submit their information. It’s like getting a second chance.
In addition to helping you increase your conversion rate, remarketing is a smart use of your marketing dollars. By combining highly qualified prospects, targeted ads and Google’s vast content network, remarketing gives you a second chance at converting first-time visitors into customers. Add to that increased web visibility, a flexible budget and superior tracking system and you get one of the most cost-effective and targeted marketing tools available.
We all deserve a second chance. Give your business a second chance with a strategic remarketing campaign. Convert highly qualified prospects and increase your conversion rates and ROI with remarketing campaign.
Solomon Thimothy is the Co-founder of Clickx, a Chicago-based white label digital marketing platform. He has been in the agency space for over a decade and has helped 100s of entrepreneurs build 7 and 8 figure agencies. He helps agency owners on a 1:1 basis to scale sales and fulfillment. Follow him on twitter @sthimothy