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The Importance of Investing in Search Marketing

If your business or organization doesn’t directly depend on your website for business, chances are that you are neglecting your online presence. A mistake many business owners make is thinking that having a website is all they need.

While having a professionally designed website that accurately represents your business or organization is fundamental, stopping there greatly reduces the effectiveness of having a website at all.

Just like you would try to let everyone in your community know about your newly opened store, you need to let the internet community know that you are online as well. Neglecting to invest in your online presence is like shutting the shades on your storefront: you’re there but no one knows it.

There are many different ways to increase the exposure of your website online, however, the most effective way to increase awareness and targeted traffic to your site is to use a combination of internet marketing techniques: search engine optimization and pay-per-click internet marketing.

Here’s how they work:

Search Engine Optimization

Search Engine Optimization (SEO) is a comprehensive internet marketing technique that works to naturally increase your website’s ranking on search engines. By making on-page and off-page modifications to your website (including content, design and structure), SEO helps to slowly increase your chances at being number one on major search engines.

Pay-Per-Click Internet Marketing

If you’re looking to jumpstart your internet exposure, opt for a strategically implemented pay-per-click (PPC) marketing campaign. By focusing on keywords relevant to your industry or business, PPC campaigns increase website exposure almost instantly. Ability to control your budget and track progress real-time are just a few of the pluses of PPC campaigns.

Of course, combining both SEO and PPC gives you the best of both worlds: almost immediate increased exposure and a more search engine friendly website.

Make the most of your website with search engine marketing strategies that are sure to increase your site’s visibility. To get started on your SEO or PPC campaign, call us at 888-663-4671.


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We have partnered with Clickx for the last 10 years to not only build and manage our website, but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.