Writing Ad Copy that Converts
Your ad copy is the single most powerful element that attracts web users to click on your PPC ads. Good ad copy will attract the right kinds of customers and lead to more conversions. What’s more, good ad copy is monumental when it comes to ad rank. The better your ad copy, the higher your quality score. The higher your quality score, the higher your ad rank.
Follow the tips below to create high quality ad copy to attract more traffic and increase conversions.
Include Keywords in Headline and Ad Copy
To maximize conversions, use your campaign keywords and key phrases in your ad’s headline and body.
Clearly Communicate Promotions/Offers in Ad Copy
Given the limited size of PPC ads, promotions and special offers need to be clearly communicated, especially if there’s a discount or price incentive involved.
Identify Your Target Audience
If your ad refers to a very particular item, say women’s jackets, you should specify this in your ad copy. This helps target your relevant audience and prevents wasted budget on unnecessary clicks.
Use Strong Calls-to-Action
As with any marketing, a strong call to action is key to getting people to click on your ad. Create a strong call to action and a sense of urgency for maximum results.
PPC ad campaigns are an effective way to increase traffic to your website in a short period of time. Although a campaign may lead to more traffic, more traffic does not necessarily translate into increased conversions. High conversions are a result of relevant and powerful ad copy. Increase your chance at better conversion rates for a better return on your investment with quality ad copy.
ClickxPosure’s talented and highly qualified consultants can help you enhance your current campaign for maximum results and more conversions. Call 1-888-909-RANK to schedule a free PPC consultation.
Solomon Thimothy is the Co-founder of Clickx, a Chicago-based white label digital marketing platform. He has been in the agency space for over a decade and has helped 100s of entrepreneurs build 7 and 8 figure agencies. He helps agency owners on a 1:1 basis to scale sales and fulfillment. Follow him on twitter @sthimothy