As a business, it doesn’t matter what industry you’re in, you need to keep up with marketing trends. In 2016, that means utilizing video content to ensure that your business stays as competitive as possible. If you don’t already use video marketing, you might question why your business might need it, but there are five main, undeniable reasons that you should start. If you’re worried about how to get involved with video marketing, or you still think that it’s not a necessary addition to your website and marketing strategy, learning more about the impact it can have may change your mind. Let’s learn more about five important statistics, presented by Media Distribution Solutions, that tell a lot about why you need to use video marketing this year.
1) By 2019, online video will account for 80 percent of all consumer internet traffic.
This statistic refers to all forms of video—TV, video on demand, internet, and P2P. By 2019, nearly a million minutes of video content will cross IP networks each second. In 2014, the percentage of online video among all consumer internet traffic was just 64 percent, so to jump 16 percent over just a few years is impressive. Don’t get left behind—start making video content to market your business with.
2) Users who view video on retail sites are 81 percent more likely to make a purchase.
Video content on retail sites can be used in a few different ways, including showing a better look at the product being sold, which can increase the likelihood of someone making a purchase. If you run a retail business, showcasing reviews of products can also make a big difference. This way, people can get a better idea of the things they might be interested in purchasing, and they’ll be able to make more informed decisions.
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3) 60 percent of visitors watch video content before reading text content on the same page.
On any website where there is both video and text content, more than half of all visitors will watch video content before reading any text. Harness that power and put video content on your pages, and you may be pleasantly surprised with the result.
4) 55 percent of people watch online videos every day.
Whether your chosen format of video marketing is creating original content or paying for advertising on video content elsewhere, the main takeaway should be that you really do need to be doing some kind of video marketing. More than half of all people on the internet watch videos every single day—and that figure doesn’t even take into account people who watch videos mostly every day. We’d guess that percentage to be much higher. The overall idea here is that in order to be reaching the biggest audience, you need to be implementing video marketing strategies.
5) Over 50 percent of people who watch online videos that promote a product or service will take action after viewing.
If you were looking for concrete evidence that creating video content is an essential thing for your business to do this year, here it is. More than half of the people who watch online videos that are made for the sole reason of promoting a product or service will take action after they watch the video. Whether that means contacting the company for more information, purchasing the product or hiring the company for the service, or requesting a consultation for the service, for instance, the overall benefit of having video marketing is that people don’t ignore it—they act on it!
Implementing video marketing strategies on your website can mean the difference in boosting your sales and revenue, not to mention customer engagement. To learn more about how you can start using video marketing to your benefit this year, contact Clickx anytime.
